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Create a Website: A Hands-On Approach to Communicate Sustainable Consumption
An activity to support students to effectively and creatively tailor sustainable consumption messages to specific actors.

By: Karin Dobernig (University of Applied Sciences Wiener Neustadt)

Session type: Multiple sessions, Undergraduate level, Medium size


  • Communications

  • Personal consumption


Introduction to the teaching example:

The exercise has three objectives: First, students are to analyze and evaluate the perspectives of various actors in sustainable consumption. Second, students research different consumption domains with regard to pressing issues, consumer roles, policy perspectives and/or business cases. Finally, students creatively and effectively convey their findings through multimedia formats.


In teams, students create and publish a website on a specific topic within a consumption domain, for instance, transportation or food waste. They showcase material in a variety of media formats on ecological and social issues within the domain, as well as on relevant actors such as consumers, and commercial and/or political players. Potential media formats are written text, videos, audio, images, etc. The website also informs fellow students (and potentially the interested public) about the respective consumption domain and thus supports peer-learning within the group. 

The instructor serves as a facilitator throughout the process and offers advice on the creation of the website. Along with technical instructions on website design, students receive a briefing on data privacy. Students also provide peer feedback on the website of another team. For this, they receive comprehensive guidelines and evaluation criteria.

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